There are over 23 million searches for sex-related topics a month, making sex the most searched-for subject on the Web. .SEX offers more virtual space for the adult industry. Moreover, there is some talk about reserving room in the .SEX world for informational services - education, resources for screenings, and other sex-related psychological or health services. .SEX is for anyone who is involved in the e- commerce adult industry, or is connected through promoting education.